where it all started
VIP Treasure Island
Legendary tacos. Stronger margs.
The original VIP — built by the same evil-genius minds since 1973. Fresh ingredients, heavy pours, no reservations. Just walk in.
Treasure Island · 10625 Gulf Blvd · Walk-in only
1973
where it began
the flagship
2
gulf cantinas
two beaches
0
reservations
walk in only!
∞
heavy pours
no apology
● OPEN — WALK RIGHT IN
Visit VIP Treasure Island
Walk-in only, no reservations ·Open Daily 11am- 10pm
order something good
Our Menu, by the Handful
Tap any category — the full menu opens as a PDF.
OUR STORY
A cantina built by evil geniuses.
VIP started in a beach-block kitchen in 1973 with a single rule: good ingredients, stronger drinks, no shortcuts. Five decades on, the recipes haven’t moved — and neither has most of the staff.
We’re loud, we’re laid back, and we’ll absolutely remember your kid’s name on the second visit. Two locations, one family.
1973
Doors open in Treasure Island.
Bar built by hand from local pine. A few recipes survive from this era unchanged.
1981
The wet burrito becomes legend.
A regular convinces the kitchen to smother the burrito in red chile. He was right.
2021
Indian Rocks Beach opens.
Sister location two blocks from the sand. Same recipes, same crew, same heavy pour.
2023
Sunday breakfast at IRB.
Huevos, chilaquiles, micheladas — 9 to 11:45a only. Then back to tacos.
Today
52 years, still walking it in.
No reservations. No franchise. Same family in the kitchen.
HOUSE POLICY
The VIP Rules.
We don’t take reservations and we never have. It keeps the room fair, the line honest, and the kitchen sharp. Everyone gets the same shot at the same table.
● FIRST COME — FIRST SERVED, SINCE ’73
A few small things
· Parties of 8+ — 18% gratuity, max 4 checks
· Lettuce wrap in place of any tortilla, +$1
· Gluten-free tortillas available, +$1
· Calories are a matter of the mind. — L.H.
· Lettuce wrap in place of any tortilla, +$1
· Gluten-free tortillas available, +$1
· Calories are a matter of the mind. — L.H.
01
RULE
Walk in. That’s it.
No reservations, no call-ahead, no list. Every guest is a VIP the second they step inside.
02
RULE
First come, first served.
Tables go in order of arrival. Grab a margarita at the bar — most waits melt away with a drink in hand.
03
RULE
No party too big.
Bringing the crew? We’ll seat you as space opens. Heads up the host so we can stage a section. Parties of 8+ get an 18% gratuity.
04
RULE
Take-out is always open.
Skip the wait entirely — call your location, order ahead, pick up at the bar.